Given the crucial role of communication and communicative institutions in shaping public culture and their influence on constructing societal values and norms, this study aims to describe the perspectives of public relations managers in government organizations in Yazd on the "public relations profession." The research seeks to explore the viewpoints expressed by these managers to answer the central question: How do they perceive this communicative-cultural profession? Since public relations managers' perceptions of their profession play a fundamental role in their performance, conducting research that delves into their understanding and interpretation of their work is essential. To achieve the research objective, a qualitative thematic analysis method was employed. Interviewees were purposefully selected from among public relations managers in government organizations in Yazd in the year 2021, and the sample size reached 21 participants until data saturation was achieved. Data were collected through in-depth interviews and analyzed using the method proposed by King and Horrocks. The analysis identified four general themes: strategic, tactical, technical, and personal characteristics. The final findings revealed that the participants view the public relations profession and its responsibilities from a pragmatic perspective