Culture of Yazd

Culture of Yazd

An Analysis of the Factors Affecting Women's Tendency to "Consume Foreign Clothing Brands" (Case Study: Women in Yazd) An Analysis of the Factors Affecting Women's Tendency to "Consume Foreign Clothing Brands" (Case Study: Women in Yazd)

Document Type : Original Article

Author
Maryam Nargouni
Maryam Nargouni Costume Design Institute
10.22034/fyazd.2023.331236.1067
Abstract
The current research method is correlational in nature; in terms of purpose, practical; And in terms of implementation, it was cross-sectional-descriptive and survey. The statistical population is made up of women of Yazd city (consumers of foreign brand clothes). Due to the dispersion and uncertainty of the statistical population, the sample size was determined based on Homan's rule, so the sample size was equal to 60 people and the sampling method was available. The data collection tool was a questionnaire, which scale was used by "Raisi et al., 2015" after adjusting and su
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Culture of Yazd
Volume 3, Issue 1 - Serial Number 9
Spring 2021
Pages 155-178